WEB CONCEPT
Where do precision and performance meet?
Shimano is arguably the industry leader in high performance bicycle components. From the recreational mountain biker to the Tour De France professional race team, Shimano has the equipment you need.
With so many components across different cycling disciplines, Shimano needs a website that’s easy to navigate and find what the customer is looking for. To create a cohesive and authentic website, Mark used bold angled shapes to create forward momentum, photography that captures the feel of the open road and easy to read typography that expresses the heritage of Shimano.