How do you signal something new is cookin' in a 100 year old brand?
Kingsford Professional briquettes are for the serious pit master and the packaging needs to reflect it. When asked to update the aging Professional Briquettes packaging, Mark used the strong lines and brushed stainless elements found on quality grills to elevate the Kingsford Professional Briquets and new Long-Burning Briquettes. This bold new bag now shows these briquets are ready to bring the heat and go the distance.